SEO isn’t instant, but it is effective. Summer’s slower pace makes it the perfect time to build your online visibility - one simple step at a time.

Before we get into slugs or meta descriptions or the right way to use headers, let’s name something that doesn’t get talked about enough:

Running a private practice, and trying to learn yet one more thing - especially something like SEO - can feel like a lot.

You are not behind. You’re building. And I created a tool to help you to do that building (spoiler alert, it’s a custom GPT).

If you've ever wondered how to show up in Google searches like “therapist near me,” this post is for you. These five strategies are simple, proven ways to support your local SEO.

AI is reshaping how search works - but for therapists, this shift might be good news. Here's why your human voice is the ultimate SEO edge.

Therapists don’t need to choose between their voice and their visibility. Here’s how AI can help you create more grounded, authentic content.

From search intent to content creation, here’s a grounded, therapist-specific roadmap for showing up online with clarity, connection, and consistency.

You may have seen the ads:

• “Get your therapy site indexed in ChatGPT!”

• “Guaranteed AI search visibility!”

And you might be wondering, Should I be doing something about this? Am I already behind?

Let’s look at what’s really happening.

If your client load has felt lighter lately, you’re not alone. I’ve heard from dozens of therapists in the past few weeks who are seeing more openings on their calendar than they’d like. It’s easy to go into panic mode — wondering if you’ve done something wrong, if therapy demand is dropping, or if you need to completely reinvent your practice overnight.

Therapist Marketing Lab started with a simple goal: to help therapists show up online in a way that’s clear and true to their voice. In this post, I share my journey from software developer to private practice — and why SEO doesn’t have to feel like selling out.