SEO Foundations for Therapists
A step by step course to help therapists in private practice grow their visibility online
What You’ll Learn, Do, and Get
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Mindset + Meaning
See visibility as a natural extension of your clinical work.
Shift your mindset around being “seen” online
Understand how marketing and ethics can align
Approach SEO from a values-based perspective
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Clear Structure
Build a site that supports both your clients and search engines.
Learn how to organize content for clarity and connection
Structure your pages so real people and search engines can both find what they need
Learn structure that makes sense
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A Personal SEO Plan
Get hands-on with tools and a strategy built for you.
Set up key tools (Google Business Profile, Analytics, Search Console)
Build a custom 90-day SEO roadmap rooted in your goals
Follow weekly 15-minute tasks to stay on track
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Built-in Support
You won’t be doing this alone.
Join a private community for accountability and feedback
Use a guided workbook with real-world prompts and examples
Get 24/7 help from your custom GPT co-pilot—trained on the course content
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Module 1
THE SEO MINDSET
Start by reframing visibility as a values-driven part of your practice, not a sales tactic. In this module, you’ll learn what SEO actually is, why it matters for therapists, and how to approach online visibility in a way that feels authentic, empowering, and connected to the heart of your work.
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Module 2
HOW SEARCH ENGINES SEE YOUR WEBSITE
Learn how to bridge the gap between human-first content and search engine structure. In this module, you’ll demystify keywords, search intent, and page structure — and discover how to create a site that feels authentic to your clients while being easy for Google to find and understand.
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Module 3
CONTENT THAT CONNECTS + CONVERTS
Discover how to translate what your clients are actually searching for into meaningful, human-centered content. This module walks you through how to research, write, and organize your pages in a way that feels authentic — while naturally supporting your visibility online.
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Module 4
TECH + TOOLS WITHOUT THE OVERWHELM
Set up the essential (free) SEO tools that help you see what’s working — without getting buried in data or tech jargon. In this module, you’ll claim your Google Business Profile, connect Analytics and Search Console, and learn how to use simple, therapist-friendly tools to support your visibility.
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Module 5
BUILDING YOUR SEO PLAN
Move from learning into doing with a calm, strategic 90-day SEO plan. In this module, you’ll focus on auditing, publishing, building local presence, and creating sustainable habits - all grounded in your practice’s values and real-world goals.
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Module 6
PUTTING THE PLAN INTO ACTION
This is where we roll up our sleeves. Starting August 4th, we’ll walk through the full 90-day SEO plan together - five tasks a week, each under 15 minutes. You’ll see each one applied step-by-step on Chris’s private practice site, and get support in the course community as you do it too.
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Course Community
ASK QUESTIONS. SHARE WINS. STAY ON TRACK.
This private course community is where questions get answered and progress stays on track. Ask anything, share updates, and connect with other therapists building their SEO foundations. Chris checks in regularly to offer support, feedback, and encouragement.
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Custom GPT For The Course
YOUR PRIVATE PRACTICE SEO CO-PILOT
This custom-built GPT is trained entirely on the SEO Foundations course - so it speaks your language. Get help writing, planning, or unblocking your next step, anytime. Think of it as your grounded, values-aligned tech support.
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Course Materials
THERAPIST SEO WORKBOOK
Designed to deepen and personalize your learning, the Therapist SEO Bootcamp Workbook helps you reflect, apply, and build your real-world SEO plan. Inside, you’ll find question prompts, post-video exercises, key takeaways, infographics, curated resources, and a step-by-step 90-day action plan - all created to help you move from knowledge to confident visibility.
Grow your practice with clarity and confidence.
Now through August 18th, use the coupon code KICKOFF2025 for 20% off the retail price
Whether you’re taking your very first steps into SEO or deepening the skills you already have, these classes are built to meet you where you are - and help you build visibility with clarity, intention, and care.
Ready to take the next step? Get started with the course and start building your foundation.