SEO Foundations for Therapists

A step by step course to help therapists in private practice grow their visibility online

What You’ll Learn, Do, and Get

  • Mindset + Meaning

    See visibility as a natural extension of your clinical work.

    Shift your mindset around being “seen” online

    Understand how marketing and ethics can align

    Approach SEO from a values-based perspective

  • Clear Structure

    Build a site that supports both your clients and search engines.

    Learn how to organize content for clarity and connection

    Structure your pages so real people and search engines can both find what they need

    Learn structure that makes sense

  • A Personal SEO Plan

    Get hands-on with tools and a strategy built for you.

    Set up key tools (Google Business Profile, Analytics, Search Console)

    Build a custom 90-day SEO roadmap rooted in your goals

    Follow weekly 15-minute tasks to stay on track

  • Built-in Support

    You won’t be doing this alone.

    Join a private community for accountability and feedback

    Use a guided workbook with real-world prompts and examples

    Get 24/7 help from your custom GPT co-pilot—trained on the course content

Join the Course

  • Module 1

    THE SEO MINDSET

    Start by reframing visibility as a values-driven part of your practice, not a sales tactic. In this module, you’ll learn what SEO actually is, why it matters for therapists, and how to approach online visibility in a way that feels authentic, empowering, and connected to the heart of your work.

  • Module 2

    HOW SEARCH ENGINES SEE YOUR WEBSITE

    Learn how to bridge the gap between human-first content and search engine structure. In this module, you’ll demystify keywords, search intent, and page structure — and discover how to create a site that feels authentic to your clients while being easy for Google to find and understand.

  • Module 3

    CONTENT THAT CONNECTS + CONVERTS

    Discover how to translate what your clients are actually searching for into meaningful, human-centered content. This module walks you through how to research, write, and organize your pages in a way that feels authentic — while naturally supporting your visibility online.

  • Module 4

    TECH + TOOLS WITHOUT THE OVERWHELM

    Set up the essential (free) SEO tools that help you see what’s working — without getting buried in data or tech jargon. In this module, you’ll claim your Google Business Profile, connect Analytics and Search Console, and learn how to use simple, therapist-friendly tools to support your visibility.

  • Module 5

    BUILDING YOUR SEO PLAN

    Move from learning into doing with a calm, strategic 90-day SEO plan. In this module, you’ll focus on auditing, publishing, building local presence, and creating sustainable habits - all grounded in your practice’s values and real-world goals.

  • Module 6

    PUTTING THE PLAN INTO ACTION

    This is where we roll up our sleeves. Starting September 1st, we’ll walk through the full 90-day SEO plan together - five tasks a week, each under 15 minutes. You’ll see each one applied step-by-step on Chris’s private practice site, and get support in the course community as you do it too.

  • Course Community

    ASK QUESTIONS. SHARE WINS. STAY ON TRACK.

    This private course community is where questions get answered and progress stays on track. Ask anything, share updates, and connect with other therapists building their SEO foundations. Chris checks in regularly to offer support, feedback, and encouragement.

  • Custom GPT For The Course

    YOUR PRIVATE PRACTICE SEO CO-PILOT

    This custom-built GPT is trained entirely on the SEO Foundations course - so it speaks your language. Get help writing, planning, or unblocking your next step, anytime. Think of it as your grounded, values-aligned tech support.

  • Course Materials

    THERAPIST SEO WORKBOOK

    Designed to deepen and personalize your learning, the Therapist SEO Bootcamp Workbook helps you reflect, apply, and build your real-world SEO plan. Inside, you’ll find question prompts, post-video exercises, key takeaways, infographics, curated resources, and a step-by-step 90-day action plan - all created to help you move from knowledge to confident visibility.

Grow your practice with clarity and confidence.

Use the coupon code KICKOFF2025 for 20% off the retail price!

Whether you’re taking your very first steps into SEO or deepening the skills you already have, these classes are built to meet you where you are - and help you build visibility with clarity, intention, and care.

Ready to take the next step? Get started with the course and start building your foundation.

SEO Foundations for Therapists Bootcamp

  • You’ll get over 3.5 hours of video content that teaches SEO in clear, therapist-friendly language - plus a full 90-day walkthrough starting in August, where I’ll guide you through small daily tasks step by step.

    You’ll also get an 88-page interactive workbook with summaries, reflection prompts, and action steps to help you implement as you go. The course includes access to a private community where you can ask questions, share ideas, and get support.

    You’ll also get access to a custom AI tool trained on all the course materials to help you apply what you're learning at your own pace.

  • This course focuses on foundational SEO strategy for therapists. We don’t cover advanced tactics like Google Ads, deep dives into social media, YouTube/podcasting strategies, or technical audits using advanced tools.

  • Nope. This course is designed with non-technical therapists in mind. Everything is broken down in plain language, and you’ll get step-by-step guidance.

  • Yes. The core SEO concepts in this course apply to any platform. I’ll walk through examples in Squarespace, but the principles are the same no matter where your website lives.

  • Local SEO is still relevant for virtual practices, and we’ll talk about how to use it strategically even if you don’t see clients in person.

  • You can go at your own pace. Most modules are broken into short videos (5–10 minutes), and the full course can be completed in 3 1/2 hours - or spread out across a few weeks with the included workbook. Beginning August 4th, videos will be uploaded for each task in the 90 day SEO plan, which will add more content.

  • SEO isn’t instant, but this course is designed to help you understand and implement SEO fundamentals into your private practice website, and to help you show up online in a way that’s aligned with your values and sustainable over time.

  • Yes - you’ll have ongoing access to the content, including any updates or additions.

  • I’ll be actively responding to questions on the course platform, and I’m also regularly available on social media to continue the conversation, share tips, and offer support. This course is designed to be self-paced, but you won’t be doing it alone!