Feeling Lost on SEO? Here’s the Tool I Built to Help You Find Your Way
Before we get into slugs or meta descriptions or the right way to use headers, let’s name something that doesn’t get talked about enough:
Running a private practice, and trying to learn yet one more thing - especially something like SEO - can feel like a lot.
If you're already balancing the emotional load of client work, running a practice, and trying to have a life, the idea of optimizing your website or writing blog posts can quickly become another voice in your head saying, you’re behind.
But here’s what I want you to hear:
You are not behind. You’re building. And I created a tool to help you to do that building (spoiler alert, it’s a custom GPT).
Module 1 of the SEO Bootcamp starts not with tactics, but with mindset. Because SEO, at its core, isn’t about tricking algorithms - it’s about being visible in service of your work.
Visibility doesn’t mean performing. It doesn’t mean becoming a “brand”. Regardless of the books and blogs and what the influencers say, you’re not a brand. You’re human - a person trying to help other people.
Visibility means being findable - by the people who are already looking for someone like you.
As I say in the course: If you’ve ever had a client tell you, “I wish I’d found you sooner,” then you already understand the why behind this work.
So I Built a Tool to Help
To make this bootcamp more accessible and less overwhelming, I’ve built a custom AI assistant: the Bootcamp GPT.
It’s designed specifically for therapists going through this course, and it knows all the materials, workbook, and videos inside and out. You can ask it questions any time, and it will guide you using the same grounded, values-aligned approach we use throughout the bootcamp.
Here’s what it helps with:
1. Course Concepts – Clarity without the nerd talk
Stuck on a term or concept? Ask the GPT. It will help out with concepts, and point you to the exact module or video that explains it - no digging through transcripts or wondering where to look.
2. W.R.I.T.E. Method – Writing and content support built for therapists
Once you get to Module 5 and start writing content, the GPT can help you brainstorm, outline, or even polish a blog post using the W.R.I.T.E. method. It’s like having a thought partner who speaks your language.
3. SEO Data Analysis – Translate your numbers into next steps
Upload your GA4, GSC, or GBP data, and it will help you make sense of it - what’s working, what’s not, and where to focus next. No data science PhD required.
It’s not just a chatbot. It’s a companion to your learning process - made for therapists, built around this course, and designed to make this journey feel doable.
This Is Bigger Than SEO
As I’ve been building this bootcamp, I’ve realized something: the mission here is bigger than just optimizing your site.
We’re living in a time that feels especially uncertain and overwhelming. And in that context, our work as therapists matters more than ever. But to do that work - to reach the people we’re best trained and equipped to help - we need to be visible.
So yes, this course is about getting more traffic to your website. But it’s also about something more human: connection.
Connection with your ideal clients. And connection with each other - a community of therapists who are also building, step by step, alongside you.
The bootcamp opens up in 6 days - June 23rd. Open AI requires users to have a pro account ($20/month) in order to use custom GPTs, so if you have a pro account and want to give the GPT a test run, you can check it out here: https://www.therapistmarketinglab.com/seogpt
