Therapists Can Publish More Content (Without Burning Out)
Ahrefs recently surveyed 879 marketers and found that those using AI tools publish a median of 17 articles per month, compared to 12 for those who don’t. That’s a 42% increase in output. But here’s the key: most of that content is still reviewed and edited by humans.
In other words, AI isn’t replacing real voices - it’s helping people create more of the content they already care about.
So what does this mean for therapists?
It means you don’t have to choose between staying grounded and showing up online. With the right support, you can write more, get found more, and still sound like yourself.
That’s where the W.R.I.T.E. method comes in. It’s the approach we use in the SEO Bootcamp to keep content focused, fast, and authentic:
Words – Start with what clients actually say, then do keyword research to understand what they search for
Rough Outline – Create your heading (H1), 2-3 subheadings (H2) that mirror your therapeutic approach (think consult call discussion)
Intent – Ask yourself, “what is the question behind the question when someone searches this phrase?”
Tune SEO – Using AI or on your own, convert the rough draft into a full post that naturally uses the user search keywords
Engage – Do an editing pass you reflect your voice, and publish without perfectionism
The W.R.I.T.E. method helps you move past perfectionism, stay connected to your therapeutic voice, and publish content that connects.
And here’s where it gets even easier:
Inside the SEO Bootcamp, you get access to a custom GPT I built specifically for therapists. It helps you brainstorm, structure, and draft your content in ways that reflect your tone and your goals. It will also provide support for course concepts, and help you analyze your Google analytics and other SEO data.
No more guessing what Google wants.
Starting August 1st, I am going to build one additional Module, Module 6. In this module, we will all walk together through the 90 day SEO plan. Five 15 minute tasks each day, for 3 months. You’ll see how I use GPT, where I walk through my 90-day SEO plan on my own private practice website, using the tasks from the course workbook, with full transparency. And I’ll be there answering questions and offering support as you implement your own plan. I hope you’ll make sure to join the course and work through the SEO plan for your site as well, with my support and the support of everyone going through the course.
The bootcamp goes live in 11 days - on June 23.
If content creation has felt heavy, techy, or confusing, this might be the toolset and workflow that finally works for you. Let’s get your work seen by the people who need it most!
