Why Summer Is the Perfect Time to Start Your Private Practice SEO
Let’s get something out of the way - SEO is not instant. And that’s actually one of the reasons it works.
In a world obsessed with quick hacks and overnight results, search engine optimization plays a long game. It’s a strategy rooted in consistency, clarity, and connection - not flashy tricks. And if you’re a therapist in private practice, summer might just be the best time to start.
So how long does SEO really take?
According to Semrush, most SEO experts agree it takes 4 months to a year to see meaningful results from your efforts. That estimate lines up with what Ahrefs found in their survey of 4,300+ SEO professionals, where the most common window for noticeable gains was 3–6 months.
Search Engine Land recently echoed this: while early signs of progress can show up around the 90-day mark, most sites gain stable, visible traction around 6 months, with full impact taking up to a year.
Sources:
Semrush: How Long Does SEO Take?
Ahrefs: How Long Does SEO Take to Work?
Search Engine Land: How Long Does It Take SEO To Work?
“Your Efforts” = Creating Content
If you want your site to be found, you need something worth finding. That means writing pages and posts that reflect your voice, your work, and your values. I can hear the collective “ugh” from here. Running a private practice can mean juggling 1000 different tasks, and this might feel like 1 more task on the endless stack of things to do. But the good news is that you don’t have to become a full-time blogger. You just need to create helpful, reliable, people-first content - and that is the spirit you’re already bringing to other parts of your work.
Need support with content creation? I wrote about a simple approach that will help you to write a page in about 30-45 minutes right here: Therapists Can Publish More Content Without Burning Out
Why this summer is the time to start
Summer can be a time when sessions slow down for a lot of private practices. That makes it the perfect season to plant seeds for your fall and winter caseload. With as little as 15 minutes a day, you can start building the kind of content and structure that helps Google connect the dots between your work and the people who are already searching for it.
And because SEO takes a few months to kick in, starting now means you're setting yourself up for results later this year.
A structured plan + consistent effort = SEO success
SEO thrives on regular, strategic work - not occasional bursts. An effective SEO strategy is built on planning, creating, and publishing content, which helps your website become more visible in search results over time. Consistent content creation not only boosts search engine rankings - and over 75% of users never scroll past the first page - but also generates more backlinks and steady traffic growth. Moz data found that sites that publish regularly see 434% more indexed pages and 97% more inbound links compared to those that don’t!
What that means for you and the Bootcamp
Module 5 (and the course workbook) gives you a clear, step-by-step 90‑day SEO plan - covering everything from technical setup and keyword mapping to content creation, optimization, and link-building.
But a plan only works if you stick with it. That’s why you and I are building Module 6 together. Starting August 4th, I’ll walk through every task in the 90-day plan on my own private practice website - so you can see exactly how to apply it. Five tasks a week. Each one takes 15 minutes or less. And we’ll move through it together. I’ll be answering your questions and giving support through the course community as you implement the same steps on your site. Simple steps, big payoff.
Here’s what’s coming up:
The full Bootcamp goes live June 23rd.
There’s a one-time discount for Facebook group members, good through July 31st. The coupon code will be posted here before the 23rd, so make sure to come back to get it before you register!
Beginning August 4th, I’ll launch Module 6, where I’ll walk through every task of the 90-day SEO plan on my own website. You’ll see me do the work, and I’ll be answering your questions on the course website as you do it too.
You’ll also get a 7-day, no-questions-asked refund guarantee. If the course doesn’t feel helpful, just let me know within a week of purchase and I’ll refund 100%.
If you’ve been thinking, “I should probably be doing something with my website and SEO, but I have no idea where to start…” - this is where you start.
Small steps now. Big results later!
