15. Read Your Website Like a Potential Client

The 15-Minute (Private) Practice

One simple step each week to help grow your private practice — in 15 minutes or less.

This Week's Practice: Read Your Website Like a Potential Client

Welcome to this week’s edition of The 15-Minute Practice — a short, powerful tip to help you grow your private practice with clarity, one simple step at a time.

Your 15-Minute Action This Week

Read one of your key pages — your homepage, profile, or a service page — as if you were a potential client seeing it for the first time.

What You'll Get

In 15 minutes, you’ll gain a clearer sense of how your message lands with the people you're trying to reach — and where you might gently adjust your words to feel more welcoming, clear, and client-centered.

1. Choose a page that matters — homepage, profile page, or a top service.

2. Read it out loud, slowly. Imagine you're someone searching for help.

3. Ask yourself:

• Is this clear and calming?

• Does it sound like me?

• Would a client in distress feel seen here?

Bonus: Ask a friend or colleague to read the page aloud to you, then share what stood out — or where they felt confused or unsure.

This Step's Purpose

SEO is more than technical fixes and keywords. It’s also about connection. When someone lands on your page, how they feel — whether they stay, click, or reach out — affects your visibility and your impact.

Try It Today

Choose a page. Read it like a future client would.

And if it sparks an idea or a question, just hit reply to this email. I’d love to hear what you find.

See you next week,

Chris | MA, LMHC

Founder, Therapist Marketing Lab