16. Trade a Backlink With a Trusted Colleague

The 15-Minute (Private) Practice

One simple step each week to help grow your private practice — in 15 minutes or less.

This Week's Practice: Trade a Backlink With a Trusted Colleague

Welcome to this week’s edition of The 15-Minute Practice — a short, powerful tip to help you grow your private practice with clarity, one simple step at a time.

Your 15-Minute Action This Week

Ask one trusted colleague if they’d like to exchange backlinks.

What You'll Get

In 15 minutes, you’ll take a meaningful step toward building your site’s authority—while helping a colleague do the same.

1. Think of a trusted colleague whose work complements yours

2. Reach out with a short message offering to write a blog post on their site, and inviting them to write a post for your site.

3. Once you've agreed on the idea, include a natural, relevant link to each other's websites in your posts.

Bonus: Share the blog post on social media, tagging your colleague to increase reach and visibility for both of you.

This Step's Purpose

Backlinks (links from one website to another) are one of Google’s top trust signals. A link from a reputable site acts like a vote of confidence, boosting your own site's credibility in search.

It’s like asking a trusted colleague for referrals—but instead of a one-time conversation, it’s a standing recommendation that works for you as long as their site is live.

Try It Today

Think of one colleague whose work you value. Send them a quick message. This small step can create real visibility over time.

And if it sparks an idea or a question, just hit reply to this email. I’d love to hear what you find.

See you next week,

Chris | MA, LMHC

Founder, Therapist Marketing Lab