14. Optimize One Image for SEO in SquareSpace

The 15-Minute (Private) Practice

One simple step each week to help grow your private practice — in 15 minutes or less.

Welcome to this week’s edition of The 15-Minute Practice — a short, powerful tip to help you grow your private practice with clarity, one simple step at a time.

Your 15-Minute Action This Week

Choose one image on your website and optimize it with a clear filename and alt text.

What You'll Get

In 15 minutes, you’ll help search engines (and accessibility tools) better understand your content—giving your site a small SEO boost that adds up over time.

1. Pick one page on your site with an image—this could be a blog post or a service page. In SquareSpace, edit the page with the image, and edit the image block.

2. Rename the "Alternate Filename" box to something descriptive, like “anxiety-therapy-portland”.

3. Add or update the image’s alt text so it clearly describes the photo and naturally includes a relevant keyword (e.g., “woman talking to therapist about anxiety”).

Bonus: Compress the image using a tool like TinyPNG to help your site load faster.

This Step's Purpose

Image optimization helps your site in two ways: it improves accessibility for users relying on screen readers, and it gives search engines helpful context about your content. Both are good for SEO—and for your clients.

Try It Today

Pick an image. Rename the file. Add great alt text. That’s it.

And if it sparks an idea or a question, just hit reply to this email. I’d love to hear what you find.

See you next week,

Chris | MA, LMHC

Founder, Therapist Marketing Lab