17. List One Local Resource on Your Website

The 15-Minute (Private) Practice

One simple step each week to help grow your private practice — in 15 minutes or less.

This Week's Practice: List One Local Organization on a Resources Page

Welcome to this week’s edition of The 15-Minute Practice — a short, powerful tip to help you grow your private practice with clarity, one simple step at a time.

Your 15-Minute Action This Week

Choose one helpful local organization—like a support group, nonprofit, or wellness clinic—and add it to your website’s resources page.

What You'll Get

In 15 minutes, you’ll add a small but meaningful local SEO signal, and position your practice as a connected, community-minded resource.

1. Choose a local organization that aligns with your practice values and client needs

2. Find their website link and write a 1–2 sentence description (what they do, who they serve)

3. Add it to your site’s “Resources” or “Helpful Links” page — or create a new page if you don’t have one yet

Bonus: If the organization has a strong online presence, you may even get a backlink in return—especially if you let them know you’ve included them.

This Step's Purpose

Google uses local signals to determine whether your website is relevant to searches in your area. Linking out to trusted local organizations helps reinforce your location and niche—while also offering real value to potential clients. It’s a small but authentic way to serve.

Try It Today

Set a timer. Pick one organization. Add it with a short description and link. That’s it. A clearer signal to Google, a more helpful site for clients—and a stronger connection to your local community.

And if it sparks an idea or a question, just hit reply to this email. I’d love to hear what you find.

See you next week,

Chris | MA, LMHC

Founder, Therapist Marketing Lab