18. Restart a Lapsed Professional Membership

The 15-Minute (Private) Practice

One simple step each week to help grow your private practice — in 15 minutes or less.

This Week's Practice: Restart a Lapsed Professional Membership

Welcome to this week’s edition of The 15-Minute Practice — a short, powerful tip to help you grow your private practice with clarity, one simple step at a time.

Your 15-Minute Action This Week

Check your professional memberships (like EMDRIA, ICEEFT, AAMFT, or others) and restart one that includes a public directory listing and backlink.

What You'll Get

In 15 minutes, you’ll strengthen your online presence with a credible backlink and increase your chances of being found through niche referral directories your ideal clients already trust.

1. Make a list of any lapsed or paused professional memberships you’ve had — especially those that include a public profile (e.g., EMDRIA, ICEEFT, Good Therapy).

2. Choose one to renew. Many memberships are under $100/year and take just a few minutes to reinstate.

3. Once renewed, confirm that your directory profile is complete, up to date, and includes a link to your website.

Bonus: Some directories allow you to add multiple specialties or locations — optimize these sections to match what clients are actually searching for.

This Step's Purpose

These memberships aren’t just for referrals — they help build your overall SEO authority. A backlink from a respected, high-authority site signals trust to Google and strengthens your online ecosystem. Plus, these profiles often rank well in search results, giving you another way to be found.

Try It Today

Log in, renew, and reconnect. It’s a small but mighty way to boost both your visibility and credibility online.

And if it sparks an idea or a question, just hit reply to this email. I’d love to hear what you find.

See you next week,

Chris | MA, LMHC

Founder, Therapist Marketing Lab