Therapist Marketing Lab
A values-driven space — built by a therapist, for therapists — to help you grow your practice through grounded, human-centered SEO. Start with SEO Foundations for Therapists and learn how to connect with the right clients, in a way that feels true to you. - Publicly available June 2025
| Meet Your Instructor
Hi, I’m Chris Paredes — a therapist in private practice in Seattle and a former software developer. After I changed careers and became a therapist, I quickly realized most SEO advice wasn’t built for our world — it felt too salesy, too overwhelming, or just not aligned with the heart of the work we do. I created Therapist Marketing Lab to help clinicians grow their practices through values-driven SEO and content that actually feels good to create. This course is here to demystify SEO, help you show up online in a grounded way, and connect with the clients who need your work.
Chris Paredes
MA, LMHC / SEO Educator
SEO Foundations for Therapists Trailer - coming soon!
Watch a short overview of SEO Foundations for Therapists and how it can support your practice.
FAQ
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This course focuses on foundational SEO strategy for therapists. We don’t cover advanced tactics like Google Ads, deep dives into social media, YouTube/podcasting strategies, backlink outreach campaigns, or technical audits using advanced tools. Those will be included in a future “Level 2” bootcamp for folks ready to go deeper.
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Nope. This course is designed with non-technical therapists in mind. Everything is broken down in plain language, and you’ll get step-by-step guidance.
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Yes. The core SEO concepts in this course apply to any platform. I’ll walk through examples in Squarespace, but the principles are the same no matter where your website lives.
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Absolutely. Local SEO is still relevant for virtual practices, and we’ll talk about how to use it strategically even if you don’t see clients in person.
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You can go at your own pace. Most modules are broken into short videos (5–10 minutes), and the full course can be completed in about 2–3 hours — or spread out across a few weeks with the included planning templates and workbook.
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The short answer: it will help the right clients find you. SEO isn’t instant, but this course is built to help you show up online in a way that’s aligned, sustainable, and effective over time.
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Yes — you’ll have ongoing access to the content, including any updates or additions.
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I’ll be actively responding to questions right here on the course platform, and I’m also regularly available on social media to continue the conversation, share tips, and offer support. This course is designed to be self-paced, but you won’t be going it alone!