5. Find a Peer Keyword Gap

Welcome to this week’s edition of The 15-Minute Practice — a short, powerful tip to help you grow your private practice with clarity, one simple step at a time.

Your 15-Minute Action This Week

Use a free keyword gap tool to compare your site with one similar therapist’s website.

What You'll Get

In 15 minutes, you’ll discover high-value keywords your peer is ranking for that you’re not — giving you new ideas for blog posts, service pages, or FAQs that your ideal client is already searching for.

1. Visit Semrush’s Keyword Gap tool (no login required for a basic scan): https://www.semrush.com/analytics/keywordgap/

2. Enter your domain in the first box, and then select one of the suggested domains in the Competitor box below

3. Click compare, and then explore the Missing section for keyword opportunities

Bonus: Make note of your missing keywords — they make great seed topics for future content.

This Step's Purpose

SEO isn’t about guessing what to write — it’s about listening. A quick keyword gap comparison shows what’s already working for others and is the start to content you can create to show up for similar searches.

Try It Today

Pick one colleague. Run the scan. See what keywords they’re showing up for — and get inspired.

And if it sparks an idea or a question, just hit reply to this email. I’d love to hear what you find.

See you next week,

Chris | MA, LMHC

Founder, Therapist Marketing Lab