2. Discover New Keywords with Google Keyword Planner
Welcome to this week’s edition of The 15-Minute Practice — a short, powerful tip to help you grow your private practice with clarity, one simple step at a time.
Your 15-Minute Action This Week
Use Google’s free Keyword Planner to find fresh keyword ideas based on your services.
What You'll Get
In 15 minutes, you’ll walk away with a list of real keywords people are actively searching for — words you can use in blog posts, service pages, or even your homepage.
1. Go to ads.google.com and sign in (if you don't have an account, you can create one for free and you don’t need to run any ads).
2. In the menu on the left, go to Tools > Planning > Keyword Planner, and then click the top left square with a lightbulb image that says Discover new keywords.
3. Under the top text box, click where it says United States. On the popup, click the x icon to remove United States, then search for your state or city, so you see what users are searching for in this specific location. Click Save.
4. Enter a seed keyword in the top text box, something related to your work, such as anxiety therapy or counseling for teens.
5. Search, and sort by clicking the Avg. monthly searches header. The list of keywords are terms users are searching for, with search volumes.
Bonus: Check the box next to the keywords that relate to the clinical work you do, and click the Copy menu item in the blue menu. Save these to a document for future content ideas.
This Step's Purpose
Google Keyword Planner pulls directly from real search data — giving you insight into how people describe what they need. It’s one of the most reliable ways to get unstuck and find words that actually match your clients’ language, so that you can create valuable content that will drive search traffic.
Try It Today
Open Keyword Planner, type in a phrase you commonly use in your practice, and see what comes up. Just 15 minutes of exploration can spark weeks of content ideas.
And if you have a moment — hit reply and let me know what keyword surprised you most. I love hearing what you discover.
See you next week,
Chris | MA, LMHC
Founder, Therapist Marketing Lab
